What does the future hold for high-quality food? Will we still be able to enjoy real cheese, full of flavour and aroma, in a few years’ time, or will its production disappear forever along with the departing generation of farmers and cheesemakers? Jiří Jelínek discusses more than just the vanishing world of fine cheeses on the programme ‘Nastartujme Česko’.
What does the future hold for quality food? Will we still be able to enjoy real cheese, full of flavour and aroma, in a few years’ time, or will its production disappear forever along with the departing generation of cheesemakers, to be replaced by industrial production? Jiří Jelínek, founder of ‘the italians’, spoke about this and more on the programme ‘Nastartujme Česko’ on TN.cz.
In the interview, he introduced the world of high-quality Italian food, to which we have long been dedicated. One of the main topics was the vanishing world of artisanal cheeses. Behind high-quality cheeses and other traditional foods lies the work of smaller producers and family-run farms, whose future is by no means guaranteed. Why are young people in Italy turning their backs on traditional artisanal production, which has been passed down from generation to generation? How can you recognise a high-quality cheese? Why shouldn’t we skimp on good food, and what can consumers do to ensure that authentic food doesn’t disappear?
Watch the full interview with Jiří Jelínek on the programme ‘Nastartujme Česko’ on TN.cz.